Benefits of using a single web platform

The 2022 edition of Promohotel, the reputable gathering of hospitality professionals and a showcase of leading HoReCa suppliers, brought to light the newest trends in digitisation, too. In a live session with Croatian tourist boards, Infosit CEO Goran Mrvos presented the benefits of using DXP, a powerful unified platform for running multiple websites.

-Infosit Digital Experience Platform integrates different channels based on different technologies. It rests on a flexible software architecture, enabling control over touchpoints and connected communication across the board, Goran said.

Today, in simple words, DXP allows companies and organisations to manage their digital presence under a single roof. Multiple channels are managed from a central point and data is kept securely in the cloud. Adding new software pieces is easy and content sharing is possible through mobile applications, digital billboards or other registers. DXP helps companies track customer activity, location, and interactions throughout the buying journey.

-Buyers expect web experiences to be predictable, friendly and consistent across touchpoints. Building great digital experiences for customers is a fundamental concern of future-oriented businesses and organisations, Goran concluded.